mokuso /mohk-so/ - Meditation or meeting of the minds.
This is an open forum about the world of marketing. Please feel free to visit, comment, or post.
In honor of the football season and for one of my readers, I'm covering a great ad campaign that really energizes the NFL season. Southwest Airlines is one of the largest airlines in the United States, growing rapidly due to their destination spots and employee satisfaction. They've come up with an ad campaign, "Must Be Football Season" in which they have a group of humorous spots that equate to football. You can watch the whole gamut here, compliments of Advertisement Ave.
My pick from the aforementioned campaign is titled "I'm Open." It's a great spot that was quite popular at its release which triggered the ad campaign and its longevity. The spot is humorous in nature while not really pertaining to the product, creating its success. In some cases, advertisers have more success when they don't inundate the viewer with the ad, but when they make the viewer want to know the advertiser. "I'm Open" is the perfect example of this motive. Again in light of the season and regardless of how old this campaign is, AMM's humorous pick will go to Southwest and their "I'm Open" ad, part of the "Must Be Football Season" campaign.
I'm going to cover two commercials this week because both are really funny spots and they leave it at that. Both ads ran a while back and neither received the attention that they deserved. Both companies made no real effort to push the ad or the brand; the commercials were more of a humor spot made only for entertainment. I think this is the strongest point of the ad - both companies were advertising during a Super Bowl and the importance really isn't the message conveyed but how much you can impress the viewer. The two ads impressed me so much that I recalled them both clearly and more importantly, I'm writing about them years after their original airing.
Now, I find both ads to be utterly hilarious, causing me to laugh as I write this article. The two spots have cinematography that is great, acting that is priceless, and both premises are resonating. Hands down, both are AMM picks for humor, everyone should enjoy these ads.
