A Marketing Mokuso

mokuso /mohk-so/ - Meditation or meeting of the minds. This is an open forum about the world of marketing. Please feel free to visit, comment, or post.

Blog Roll

  • ANA
  • AMA
  • AMA - Milw
  • MIMA
  • AAAA
  • Everyday Read
  • The Brand Channel
  • Advertising Age
  • The Graphic Design Forum
  • Mandarin Design
  • Jim Collins
  • Designorati
  • Adotas
  • The Marketing Profs
  • Ad Rants
  • Marketing Sherpa
  • Building Brands
  • Ad Week
  • The Ad Critic
  • Design Management
  • Dei Worldwide
  • The Onion
  • Pundelicious
  • Calculated Risk
  • Color Links
  • Adobe Lab's kuler
  • Color Marketing
  • Color Matters
  • VisiBone
  • Pantone
  • Poynter.org
  • SitePro Central
  • Colormarketing.org
  • Tiger Color
  • DMM's Color Page
  • Marketing Blogs
  • MP Daily Fix
  • AMA Blog
  • Bob's Big Blue Blog
  • Solutions to Grow
  • Lindsay Collins
  • Darmano
  • Mo Blogs Mo Problems
  • Brains on Fire
  • &
  • Digital Media Minute
  • Designer Tips
  • Illustrator Techniques
  • Instructables
  • Melissa Clifton
  • Miltown Marketing Agencies
  • Cramer Krasselt
  • Hanson Dodge Creative
  • Laughlin Constable
  • Meyer Wallis
  • Groundswell
  • Fullhouse Interactive
  • Blue Horse
  • Boelter Lincoln
  • Lindsay, Stone & Briggs
  • Ovation Marketing
  • Hoffman York
  • Scott Advertising
  • Genesis
  • Bader Rutter
  • Avicom Direct
  • GMR
  • Versant Solutions
  • Miltown Print Solutions
  • Metagraphix
  • The-Printery
  • MK Direct
  • Fine Print Graphics
  • Stock Photography
  • Acclaim Images
  • E-Cobo
  • StockaPhoto
  • Able Stock
  • iStockphoto
  • Getty Images
  • Resources
  • Creativepro
  • Palo Alto
  • Business Balls
  • Lorem Ipsum
  • Trifold Brochure
  • All Graphics
  • Printing Promotions
  • Printing for Less
  • Microsoft Library
  • Web Monkey
  • Emigre Fonts
  • 1001 Fonts
  • Sitepoint
  • Adaholic
  • Email Marketing
  • Inbox Marketing
  • got
  • EmailBrain
  • Constant Contact
  • IntelliContact
  • HTML Tools
  • HTML Goodies
  • 2 Create a Website
  • W3 Schools
  • Commercial Spots
  • Very Funny Ads
  • Tubespot
  • YouTube
  • AdvertisementAve
  • Saturday, November 25, 2006
    "Must Be Football Season"
    In honor of the football season and for one of my readers, I'm covering a great ad campaign that really energizes the NFL season. Southwest Airlines is one of the largest airlines in the United States, growing rapidly due to their destination spots and employee satisfaction. They've come up with an ad campaign, "Must Be Football Season" in which they have a group of humorous spots that equate to football. You can watch the whole gamut here, compliments of Advertisement Ave.

    My pick from the aforementioned campaign is titled "I'm Open." It's a great spot that was quite popular at its release which triggered the ad campaign and its longevity. The spot is humorous in nature while not really pertaining to the product, creating its success. In some cases, advertisers have more success when they don't inundate the viewer with the ad, but when they make the viewer want to know the advertiser. "I'm Open" is the perfect example of this motive.

    Again in light of the season and regardless of how old this campaign is, AMM's humorous pick will go to Southwest and their "I'm Open" ad, part of the "Must Be Football Season" campaign.

    HT to Pun City for the recommendation.
    posted by Marketing Sensei @ 10:34 AM   3 comments
    Thursday, November 23, 2006
    Happy Thanksgiving
    I want to wish everyone a happy Thanksgiving.
    posted by Marketing Sensei @ 9:14 AM   0 comments
    Thursday, November 09, 2006
    Defibrillators and Crime Deterrents
    I'm going to cover two commercials this week because both are really funny spots and they leave it at that. Both ads ran a while back and neither received the attention that they deserved. Both companies made no real effort to push the ad or the brand; the commercials were more of a humor spot made only for entertainment. I think this is the strongest point of the ad - both companies were advertising during a Super Bowl and the importance really isn't the message conveyed but how much you can impress the viewer. The two ads impressed me so much that I recalled them both clearly and more importantly, I'm writing about them years after their original airing.

    Now, I find both ads to be utterly hilarious, causing me to laugh as I write this article. The two spots have cinematography that is great, acting that is priceless, and both premises are resonating. Hands down, both are AMM picks for humor, everyone should enjoy these ads.

    Ameriquest: Defibrillator, Company Website

    Sprint: Crime Deterrent, Company Website

    HT: Youtube
    posted by Marketing Sensei @ 7:03 PM   1 comments
    About Me

    Name: Marketing Sensei
    Home: Milwaukee, Wisconsin, United States
    About Me: Please see "About the Sensei" link.
    See my complete profile
    Blog Pages
    What I'm Reading

    My Pick of the Month

    Previous Post
    Counter & Stats

    View My Stats

    Bloglines Feed

    Subscribe with Bloglines


    Blog Trashed by Mandarin
    Money, Money, Money!

    My blog is worth $564.54.
    How much is your blog worth?

    Listed on BlogShares

    Template by

    Free Blogger Templates



    Free Search Engine Submission
    Free Search Engine Submission