A Marketing Mokuso

mokuso /mohk-so/ - Meditation or meeting of the minds. This is an open forum about the world of marketing. Please feel free to visit, comment, or post.

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  • Friday, December 15, 2006
    "I just want to make an omelet."
    Pun City has once again come through with a great AMM Humorous Ad suggestion. There is really not much to say about this ad other than it was great for its time, didn't need a follow-up, and definitely had an everlasting effect.

    Geico's Tiny House ad came right before their Caveman tirade and it didn't get the true spotlight it deserved. This ad involving a "couple" on a "reality show" that had to live in a extra-tiny house. This ad campaign came right amongst the reality boom of the 2000s. It's been said that some broadcasters chose not to air the ad because it seemed so true; they felt viewers would be confused, looking for the show.

    I've linked it here compliments of Tubespot but have grabbed the best screen-caps and have pasted them below. The first shot is the intro to the commercial - the couple kissing at their marriage prior to the house. The next group of images are screen-caps of the couple hitting their heads on the short ceilings.

    And the final screen-cap (PC's and AMM's favorite) has the two fighting in the kitchen and then the male actor screams the ever-famous line: "I just want to make an omelet."

    posted by Marketing Sensei @ 5:59 PM   3 comments
    Tuesday, December 05, 2006
    Wall Street Journal: Marketers Seeing Double
    I read an interesting article in the Wall Street Journal's Marketplace section about the use of stock photography for advertisements and the potential for 'seeing double.' It's quite an interesting article and I encourage any marketer that commonly uses stock photography to purchase the article.

    I find it fascinating for a few reasons - but most importantly because it has happened to me. The article portrays situations in which marketing departments purchase images from stock photography websites that could potentially be used by other companies.

    WSJ's first example is truly a marketer's nightmare - two competing companies using the same image with the same context, a situation that happened to Key Bank and Bank of America. Click on the link below to find the entire article.

    When Marketers See Double
    As Digital Libraries Spread The Use of Stock Photography, Some Ad Images Are Recycled
    By Emily Steel, The Wall Street Journal, 1264 words Nov 28, 2006

    They're often willing to use general stock photography for Web marketing. MasterCard Inc., for instance, almost always uses original photography in its "Priceless" campaign which appears on television and print around the world, says Chris Jogis, vice president of U.S. brand development for MasterCard. It likes original images "to best capture the emotion" required for the ad, he says.

    In honor of this posting, I'm adding a new section to my left sidebar in which I link my favorite destinations for stock photography. All these sites are great tools to any marketer and if anyone has others that they would like to see included, feel free to shoot me an email.
    posted by Marketing Sensei @ 7:32 PM   1 comments
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