A Marketing Mokuso

mokuso /mohk-so/ - Meditation or meeting of the minds. This is an open forum about the world of marketing. Please feel free to visit, comment, or post.

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  • Thursday, November 09, 2006
    Defibrillators and Crime Deterrents
    I'm going to cover two commercials this week because both are really funny spots and they leave it at that. Both ads ran a while back and neither received the attention that they deserved. Both companies made no real effort to push the ad or the brand; the commercials were more of a humor spot made only for entertainment. I think this is the strongest point of the ad - both companies were advertising during a Super Bowl and the importance really isn't the message conveyed but how much you can impress the viewer. The two ads impressed me so much that I recalled them both clearly and more importantly, I'm writing about them years after their original airing.

    Now, I find both ads to be utterly hilarious, causing me to laugh as I write this article. The two spots have cinematography that is great, acting that is priceless, and both premises are resonating. Hands down, both are AMM picks for humor, everyone should enjoy these ads.

    Ameriquest: Defibrillator, Company Website

    Sprint: Crime Deterrent, Company Website

    HT: Youtube
    posted by Marketing Sensei @ 7:03 PM  
    • At 10:43 PM, Blogger Cooler Brian said…

      That defibrillator commercial was a laugh riot, good call there. Personally I thought the crime deterrant was lame and I'd have kicked the guy's ass, which would have been more of a crime catalyst. Maybe I would have appreciated it more if they said competitors were trying to pass that "feature" off as crime deterrant.

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