A Marketing Mokuso

mokuso /mohk-so/ - Meditation or meeting of the minds. This is an open forum about the world of marketing. Please feel free to visit, comment, or post.

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  • Friday, August 31, 2007
    In the Tune of the NFL: "dun, dun, dun, da, dun, dun"
    Yes, I still am breathing. Wow, doesn't it seem as if:

    My daily posts have become weekly.
    My weekly posts have become monthly.
    My monthly posts have become quarterly.


    Well if you’re really jonesing for more, feel free to hit up a monthly newsletter that I’ve come across. It’s a great read and you’ll get your AMM fix.

    On that note, I’m not just here to post about my procrastination. I’ve been given a hot tip by the supreme punster and thought I’d pass it on. As some of you may have heard, the NFL has announced the introduction of a new logo. Don’t be alarmed; it’s not a redesign! The launch is more of a much-needed enhancement. The logos (pictured below) show how they’ve just brought the look into the new millennium.



    From a design standpoint, I truly applaud the move. As opposed to some other sporting logo debacles*, this one is smooth. There is a nice gradual change, sharpening some edges, and deepening some tones. I think the look is good and now the logo is more closely aligned with other up-to-date looks.





    Well done NFL.

    Labels: , ,

    posted by Marketing Sensei @ 4:46 PM  
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