A Marketing Mokuso

mokuso /mohk-so/ - Meditation or meeting of the minds. This is an open forum about the world of marketing. Please feel free to visit, comment, or post.

Blog Roll

  • ANA
  • AMA
  • AMA - Milw
  • MIMA
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  • Design Management
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  • Marketing Blogs
  • MP Daily Fix
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  • &
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  • Friday, June 29, 2007
    An Evolution
    A Marketing Mokuso is proud to introduce a new company emerging in the Milwaukee market - SHAKEN creative. From what we've learned, the company offers a wide range of marketing services to small and mid-size companies. The company's home page boasts:

    "SHAKEN creative is the beginning of a new-age in the creative agency industry. We're filling an evolving niche with innovative strategies, individual marketing solutions, and unprecedented service. Our goal at SHAKEN creative is to help small-to-mid size companies with their marketing needs."
    You can visit their website by going to http://www.shakencreative.com/. There you can read about all of their services, retrieve contact information, and read a little bit more about the owners...

    Labels: , ,

    posted by Marketing Sensei @ 4:56 PM   2 comments
    Tuesday, June 12, 2007
    Direct Marketing Still Effective
    Recently the Direct Marketing Association (DMA) published a report claiming the effectiveness of direct marketing, especially in respects to branding campaigns. As we all know, the brand is by far the most important part of a company and if marketers prefer the direct marketing approach, then clearly they have a strong reasoning. The AMM has always been an advocate for direct marketing, especially considering the influx of e-mail and Internet marketing.

    The Direct Marketing Association reports:

    "Direct marketing’s scalability, measurability, and undeniable ROI has moved it to the forefront of all marketing, including branding," said Eugenia Steingold, PhD, DMA senior research manager and author of the new report, in a statement. "The findings of our latest report show that direct marketing tactics designed to increase consumer awareness and action are ubiquitous—from URLs on all marketing materials, to 800 numbers, to calls-to-action in TV, radio, and print ads—and across every other type of marketing media."
    After reviewing the report, the DMA continues to ‘pound the accountability drum’ and that really holds true with direct marketing. As the report infers, direct marketing can create the path that the consumer must follow, be it an 800 number or a custom URL. All of these paths are then quantifiable which will record the effectiveness of the campaign. Now, we can deduce that because it’s so easy to quantify, it also must be an effective approach.

    So with the continuing pinch on marketing departments everywhere, they will continue to use methods that have undeniable evidence to success or ROI – in this case, direct marketing.

    HT: AMA

    Labels: , ,

    posted by Marketing Sensei @ 11:02 PM   0 comments
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