mokuso /mohk-so/ - Meditation or meeting of the minds.
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I've been quite busy the last few days so I have been backed up on my reading. This caught my eye a few days ago and I insist that this story is a must read. Integrated Marketing is the most effective, encapsulating efforts and I for one one say "integrated" at least 1000 times a day.
A discussion addresses balance and maintaining a unilateral perspective for a successful integrated campaign.
Integration is perhaps the most overused, least understood, yet most sought after discipline in interactive marketing. Everyone wants it, though precious really understand how to launch a truly integrated initiative.
