This site has been around for quite some time but I thought I'd highlight it briefly for this week's post. I found an ad on here that is quite funny and obviously, that makes it European. Yes, it's sexually implicit however I think it would pass here. I wish I could embed the commercial but that's not allowed so I've linked it here. It's quite humorous and you don't leave the commercial remembering only the joke. The whole time you're focusing on the action of the actor and when you find out what he's really doing, you remember the product. Quite often, humorous commercials struggle with the appropriate branding but in this case, the agency succeeded. And now for my pick of the week for integrated marketing campaigns. This one might be quite unexpected from my last pick however I think it's a winner. What if?Watch the ad, check out the site, and read into it - I can guarantee this ad campaign is a big success. You heard it here first, this will be extremely beneficial for this struggling company. Developing... |
Liking the shoe commercial, a new take on "product placement." Throwing back a few posts, I liked the Ernie Starburst commercial but I never saw that one on TV, despite seeing the other 3 which weren't as good (but yes, Factory was 2nd-best). I personally like the Admirals logo, their previous 2 sort of looked like Captain Crunch. I never would have wanted an Admirals hat, now I would get one at the right price. Does this mean I'm young, or just have poor taste?