A Marketing Mokuso

mokuso /mohk-so/ - Meditation or meeting of the minds. This is an open forum about the world of marketing. Please feel free to visit, comment, or post.

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  • Tuesday, October 24, 2006
    V-Dub will "Unpimp the Auto"
    I think I'm going to do a series of commercial 'call-outs', if you will, on what I deem to be good ad campaigns. Some will be about integrated marketing campaigns while others will be just one-dimensional but still being viewed as highly successful. My reasoning behind this is solely my enjoyment on various campaigns and their successes. I hope you enjoy the series.

    My first ad campaign analysis started off as just one-dimensional but as of late, they've been integrating it - as they should. Initially, I don't believe they felt it to be a success because it was short-lived. But as of late, I've been seeing an increase in both the frequency and the amount of different commercials.

    V-dub is running a new campaign coined "Unpimp the Auto", using the popular MTV show, "Pimp my Ride" as their springboard. By mocking the theme, VW is grabbing a lot of different viewers, all easily recognizing the ads. First, all those who dislike and enjoy the show will appreciate the ads. Secondly, V-dub isn't excluding the viewers unfamiliar with "Pimp my Ride" because the commercial is quite self-explanatory.

    The ads themselves are quite unique, displaying lame cars versus the new Jetta. Fantastic cinematography, great lines, terrific cast - all in all, a well-crafted commercial line. Here are a few screen caps of one of my personal picks called the "Wrecking Ball".

    My hat's off to Volkswagen. They continue to have strong success with their humorous ads while still gaining brand recognition in the market. Not only do they have a variety of different ad campaigns to capture each target market, none seem to collide or confuse the audience. I'm looking forward to their next campaign. Bravo.
    posted by Marketing Sensei @ 10:09 PM  
    • At 11:46 PM, Blogger Cooler Brian said…

      I believe one of those spokesmen got his start in the band Autobahn alongside Flea in The Big Lebowski. Strange seeing him without his giant scissors though. Now I must tend to my lucrative Pun Delicatessan.

    • At 9:20 AM, Blogger Disgruntled Car Salesman said…

      Not the Jetta. The GTI.

    • At 6:06 PM, Blogger Marketing Sensei said…

      Cooler - You are correct. Now can you tell me who the kid is in the picture?

      I'll give you a hint:

      "The schnoz berries taste like schnoz berries!"

      DCS - Nothing gets past you.

    • At 3:19 PM, Blogger Marketing Sensei said…

      My mistake, although he looks like the "perp" in ST, he's not.

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