A Marketing Mokuso

mokuso /mohk-so/ - Meditation or meeting of the minds. This is an open forum about the world of marketing. Please feel free to visit, comment, or post.

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  • Tuesday, August 29, 2006
    Interesting take...
    In iMedia's newsletter, I came across an article on branding. The author, David Yovanno, has some clear-cut methods of how to grow your brand and the necessary strategies. It begins:

    "For advertisers trying to build awareness and drive other brand-related initiatives, ad networks offer a valuable complement to portal and single site strategies. Today's leading ad networks offer comparable and complementary audience composition, reach and frequency, with stringent quality controls and the ability to demonstrate measurable lift in key brand metrics.

    The key to successfully working with ad networks is to select a partner you can trust to protect your brand online and to form a close working relationship that takes advantage of their account management expertise and their technology, media planning, targeting and creative capabilities. The end result will be a measurable impact in the efficiency of your overall online brand marketing objectives.

    Here's how to do it..."

    Yovanno touches down on some key points to really utilize multiple channels of ad networks will keeping the necessary image. If you want to know the basics and how to dive right in, this is the article for you. If you think you’re a seasoned veteran, this is quite the refresher.
    posted by Marketing Sensei @ 6:10 PM  
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