A Marketing Mokuso

mokuso /mohk-so/ - Meditation or meeting of the minds. This is an open forum about the world of marketing. Please feel free to visit, comment, or post.

Blog Roll

  • ANA
  • AMA
  • AMA - Milw
  • MIMA
  • AAAA
  • Everyday Read
  • The Brand Channel
  • Advertising Age
  • The Graphic Design Forum
  • Mandarin Design
  • Jim Collins
  • Designorati
  • Adotas
  • The Marketing Profs
  • Ad Rants
  • Marketing Sherpa
  • Building Brands
  • Ad Week
  • The Ad Critic
  • Design Management
  • Dei Worldwide
  • The Onion
  • Pundelicious
  • Calculated Risk
  • Color Links
  • Adobe Lab's kuler
  • Color Marketing
  • Color Matters
  • VisiBone
  • Pantone
  • Poynter.org
  • SitePro Central
  • Colormarketing.org
  • Tiger Color
  • DMM's Color Page
  • Marketing Blogs
  • MP Daily Fix
  • AMA Blog
  • Bob's Big Blue Blog
  • Solutions to Grow
  • Lindsay Collins
  • Darmano
  • Mo Blogs Mo Problems
  • Brains on Fire
  • &
  • Digital Media Minute
  • Designer Tips
  • Illustrator Techniques
  • Instructables
  • Melissa Clifton
  • Miltown Marketing Agencies
  • Cramer Krasselt
  • Hanson Dodge Creative
  • Laughlin Constable
  • Meyer Wallis
  • Groundswell
  • Fullhouse Interactive
  • Blue Horse
  • Boelter Lincoln
  • Lindsay, Stone & Briggs
  • Ovation Marketing
  • Hoffman York
  • Scott Advertising
  • Genesis
  • Bader Rutter
  • Avicom Direct
  • GMR
  • Versant Solutions
  • Miltown Print Solutions
  • Metagraphix
  • The-Printery
  • MK Direct
  • Fine Print Graphics
  • Stock Photography
  • Acclaim Images
  • E-Cobo
  • StockaPhoto
  • Able Stock
  • iStockphoto
  • Getty Images
  • Resources
  • Creativepro
  • Palo Alto
  • Business Balls
  • Lorem Ipsum
  • Trifold Brochure
  • All Graphics
  • Printing Promotions
  • Printing for Less
  • Microsoft Library
  • Web Monkey
  • Emigre Fonts
  • 1001 Fonts
  • Sitepoint
  • Adaholic
  • Email Marketing
  • Inbox Marketing
  • got
  • EmailBrain
  • Constant Contact
  • IntelliContact
  • HTML Tools
  • HTML Goodies
  • 2 Create a Website
  • W3 Schools
  • Commercial Spots
  • Very Funny Ads
  • Tubespot
  • YouTube
  • AdvertisementAve
  • Monday, August 07, 2006
    Hats off to Ernie
    Starburst Candies began a promotion about three months ago with a whole new ad campaign and I want to commend them for it. To this point, I feel the campaign is very effective, humorous, and it definitely breaks through the clutter. Now, they weren't necessarily promoting a specific new product but it was aimed at the candy line as a whole. It began with a commercial called "Ernie the Klepto" and followed with three more: "Friends", "Factory", and "Tashi". All four had different story lines and characters but amazingly, one would know immediately that they're Starburst ads.
    All of the ads are filmed with a slight grayscale cinematography, a hilarious 'Napoleon Dynamitesque' humor, and all had a storyline focus (in other words, they didn't pummel the viewer with the candy). The candy was obviously a focal point of the ad but had no direct verbiage about it - only the undertone of its demand. My favorite ad of the campaign was "Ernie" as it got great reviews across the board from all critics and a award from CLIO. Following that, I'd have to say that the "Factory" ad was a close second. They both drew quite a laughter over the utter stupidity of the characters and the bleak filming. The other two, Friends and Tashi, are both humorous as well but won't be recognized like the aforementioned.

    I have to say that up to this point for the year, Starburst's campaign is my favorite choice for humor. The audience enjoys the ads; they undoubtedly were reasonable in cost and Starburst as a whole is reaping the benefits.

    It just goes to show that ads don't necessarily need to reverberate the same message; all the ad needs to do is create a buzz.
    posted by Marketing Sensei @ 8:59 PM  
    Post a Comment
    << Home
    About Me

    Name: Marketing Sensei
    Home: Milwaukee, Wisconsin, United States
    About Me: Please see "About the Sensei" link.
    See my complete profile
    Blog Pages
    What I'm Reading

    My Pick of the Month

    Previous Post
    Counter & Stats

    View My Stats

    Bloglines Feed

    Subscribe with Bloglines


    Blog Trashed by Mandarin
    Money, Money, Money!

    My blog is worth $564.54.
    How much is your blog worth?

    Listed on BlogShares

    Template by

    Free Blogger Templates



    Free Search Engine Submission
    Free Search Engine Submission