| Saturday, January 27, 2007 |
| Local Ad Demand Dropping for the Super Bowl |
Maybe there is a price ceiling for local ad spots during the big game...
NEW YORK (AdAge.com) -- With six business days to go until Super Bowl Sunday, the CBS TV Stations group has two to three spots left in each of its local markets for advertisers seeking to take advantage of cheaper local ad buys than coughing up $2.6 million for a national buy.
To get around Anheuser-Busch's beer stranglehold on the Super Bowl in 2005, Heineken found airtime for its ad with Brad Pitt on local affilaites.
According to executives on both the sales and buying side of the big game, the priciest 30-second spots are selling for around $300,000, and, not surprisingly, the most expensive local market is Chicago, as the hometown Bears are squaring off against the Indianapolis Colts. Audience levels are expected to be highest those two markets.
Read Advertising Age's entire article here. |
posted by Marketing Sensei @ 2:33 PM   |
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